Melissa Martin - Boldly Courageous

7 Ways to Determine a Return on Your Investment

Hi beautiful! Welcome back to Boldly Courageous, a podcast created for you — the ambitious woman who is ready to take action and step fully into the life you’ve always dreamed of. I’m so grateful you’re here!

Lately, I’ve been making a lot of discovery calls with potential new one-on-one coaching clients. I’ve don’t do these often because I like to pour a lot of time and focus and energy into my private mentorship clients, but I’ve recently gained the capacity to take on four new clients, so I’ve been conducting some interviews. And in those conversations, I’ve seen some common themes, including my topic for today’s episode. 

When I talk with potential one-on-one coaching clients, I can see the wheels spinning on their heads. They’re often thinking, “Okay, I’m investing in coaching — will I get a return on this investment, or will I end up wasting my money?” It’s a reasonable concern! When we invest money in something, we rely on that thing to give us a return. In other words, we expect our investments to be “worth it.”

But sometimes the return on our investment comes in a form other than money. In fact, I think that money is just one of seven ways our investments can come back to us. So today, I’m exploring the different types of returns on your investments. I hope my perspective helps you shift your money mindset and start thinking of investments as co-creations with your money that will enhance your core values. Let’s dive in!

The Difference Between Investing and Spending

Before I dive deep into the seven types of investment returns, I want to take a minute to distinguish between investing your money and spending it. I think there is an essential difference between the ways investing and spending money affect us energetically. And it’s important to understand that difference in order to have a healthy money mindset!

So first, investing. As I said before, investing money is a co-creation with your money. You and your money are coming together to create something that is going to yield a return with a positive, long-lasting benefit that is tied to something you want in the future.

For example, an investment might be joining a network marketing company. You invest money upfront for your starter kit, your products, your testimonials, your own experience, and your familiarity with the company. You receive access to all the business tools, and then as you work, you earn a financial return on that investment, and that financial return helps you live a life in alignment with your core values.

Spending is a little different. When you spend money, you’re not using it in a way that aligns with your higher self. Spending money gives you a short term benefit, but you actually end up with a loss over the long term. When I think of spending money instead of investing it, I think of how I used to treat money, especially in the fall. I thought that owning fancy or bougie items would make me feel happy, so I would go to Target and buy cozy throw pillows and pumpkin-spice everything! But ultimately, those things did not lead me to a life that was more aligned with my goals, and they ended up being a loss.

When I talk about returns on your investments, I’m talking about specific, intentional co-creation with your money that leads you closer to the life that aligns with you and your goals. But remember — there are different ways your money can come back to you. Let’s look at the seven different categories of returns on financial investments:

#1: Money

Of course, the number one most obvious type of return on financial investment is financial return. When you invest money in your business, you hope that investment will help your business to create new revenue and become more profitable, right? And it’s great when it works that way! You get to grow and scale your business, and you create greater financial security for yourself. Don’t get me wrong — those things are important! But there are other ways your investment can come back to you. Let’s look at some different ones:

#2: Time

Sometimes when you invest money into yourself or your business, you receive that investment back in the form of time. For example, I pay a team of house cleaners to come in and clean my house every weekend. It takes a team of five women about two hours to clean my whole house each week. When I invest money in paying for that team to come in, I know I’m not going to receive a return on that investment in the form of more money — or at least not directly. But I do receive that time back in my schedule. When I pay people to take care of the cleaning in my house, I don’t have to do it myself, and I can use those hours to work on my business and make more money.

When you make an investment, ask yourself how much time it can give you. Here’s another example: You can hire an expert to handle some aspect of your business, just like I recently hired a CFO to take care of my financials. When you invest money in an expert, you take back a certain amount of time for yourself, and that time can be used to build the life or business that you desire.

#3: Energy

This third category of investment returns is huge for me! You can receive investment returns in the form of money or time, but you can also receive them in the form of energy. When your energy is low, you do not have the capacity to show up. You cannot be an effective business owner, leader, parent, friend, partner, or coach if your energy is depleted. Investments that raise your energy level help you to show up for yourself and the other people in your life.

That’s why it’s worth using money to buy healthy foods, massages, coaching, and other high vibrational experiences. If it raises your energy level, it’s worth the investment. By keeping your energy high, you enable yourself to show up and create a life that’s aligned with YOU.

#4: Relationships

Financial investments can definitely come back to you in the form of relationships! I believe that relationship capital is far more valuable than money. In fact, I have had experiences in times when I’ve had almost no money that have literally transformed my life — all because of the people I met.

I remember my first big event — The Bliss Project with Lori Harder. I had to invest a couple thousand dollars between the ticket cost and the travel expenses, but it was more than worth it! I met many amazing women, and the relationships that began at that event are some of the best of my life. The return on my investment has been enormous, and it’s just kept growing.

When you consider making a financial investment in an event like The Bliss Project, Powerhouse Women, or my event, Align & Rise, think about the networking potential. Think about the opportunity to make new friends! The relationships that can spring from events like that can powerfully shape your life — they’re worth every penny of the financial investment.

#5: Experience and Skills

The fifth way your financial investments can come back to you is through experience or specific skills. For example, you could pay to go to massage therapy school. You could also take a course in using social media to promote your network marketing business. When you’ve developed those skills, you have the potential to use them to make money. So while your financial investment doesn’t directly turn into a profit, it does make you and your business more profitable.

#6: Specific Solutions to Specific Problems

Do you have a very specific problem in your life? At the beginning of my career shift, I had a huge problem with my money mindset. I was living and working in lack and scarcity, and that was causing me to make poor financial decisions. So I invested in my very first coach to help me heal my money mindset.

I had a very specific problem that required a very specific solution, so I hired a coach who could help me. Again, that financial investment didn’t immediately make my business more profitable, and it didn’t create new revenue streams, but it did remove limiting beliefs that were consistently blocking me from creating a bigger, stronger business for myself. That investment has been returned to me many times over.

#7: Enhancement of Your Core Values

This final category of investment returns is my favorite one. When you consider whether to make an investment, ask yourself: How will this increase my overall experience in life or enhance my core values?

One of my core values is the importance of travel. I believe that traveling and getting out of my environment helps me to gain clarity, reconnect with my truth, and have massive breakthroughs. It’s the highest form of self-care for me, and it’s a necessary investment to make. So if I take a trip, I consider that a strong investment with a great return. 

What are your core values? How do you need to invest in them financially? Do you need to travel as I do? Book a trip to Hawaii or somewhere else you would love! Do you need to invest in more coaching or education that aligns with your passions? Find a program that works for you! I guarantee you will have increased energy, joy, peace, and drive to continue building your business and growing into the life you want to live.

Don’t Be Afraid to Invest in Yourself

Babe, I just want to take a minute to encourage you. If you’ve been debating making a financial investment in yourself or your business, I want you to know that you are worth it. You are worth investing the money. All that matters is that you invest wisely and remember that there are different ways to see a return on your investment.

If you invest money and don’t immediately see a dramatic increase in profits or sales — that’s okay! It takes most businesses two to three years to become profitable anyway. The essential thing is that you recognize and receive returns on your investments in whatever form they come.

If you’re not sure whether something is a good investment, don’t sit still worrying too much about whether the numbers will add up — trust yourself. If it’s a “yes,” you’ll feel it in your body. You’ll feel yourself opening up, sitting up straighter, and getting excited about the possibility. If it’s a “no,” you feel closed off and anxious about it — and you’ll know it’s time to move on. Go with your intuition, and don’t look back.

I hope this episode inspired you today! If it did, I’d love it so much if you’d share it on Instagram! Take a screenshot, tag me, @themelissamartin, and share your biggest takeaways from the episode. I love to hear what value you get out of this podcast!

Until next time, I hope you all are receiving abundant returns on your investments. You deserve it, babe!

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My name is Melissa Martin, and I’m here to be your wing woman as you gain the tools and confidence to face your fears head on.


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